Some small businesses can be reluctant in creating an attractive and interactive website. What’s holding small business owners back? Is it the cost of paying someone to develop and maintain the website? Is it because they do not know how to create a website, or they simply do not have the time? Or do they just not see it as significant to their business? At Minnesota Social, we hear you, but strongly encourage you to put more focus and attention into your website design.
Why is it important for your business to have a website that is attractive to its viewers? Website development is essential for many different reasons such as:
How are people going to find your business if they cannot find your website? Do you rely on social media for that information? Many of your potential customers might not be on social media. Your website should include information such as location, hours of business, products or services offered, how to contact you, etc. Your potential customers might uncover information about what your company offers that they were previously unaware of. Prior to visiting our website, some people have been under the impression that we only offered social media marketing. Many clients come to us primarily for social media management, but also learn that we can assist with website development, SEO, website maintenance, email and text marketing, and many more.
An impressive website plays a key factor in Search Engine Optimization (SEO) as well. Let’s say I am looking for someone to plow the snow in my driveway this winter. I might search “snow removal near me” on Google. Without a website, your business isn’t going to show up. When you don’t maintain your website, you might show up on the 5th or 6th page of this search.
LESS THAN 1% OF GOOGLE SEARCHERS CLICK RESULTS FROM THE 2ND PAGE! (Backlinko)
You need to have your information available on different platforms for people that want to do research on their own end before reaching out and contacting you. If you are intending to grow your business, get going on your website now! Content is critical! You can have one of the best looking websites, but if you don’t have good content to go along with it, unfortunately it doesn’t matter.
Website development and maintenance takes many hours of effort and commitment. At the end of the day, it is up to you to decide how important your website is to you and your business, but we want to provide more information as to why we think it’s a key piece of the puzzle for growth.
Justin Cahoy, Account Executive